Healthtech
The Commercial Foundation
for
Healthtech
We help founders design and build the commercialization systems that turn promising innovation into trusted companies with predictable revenue. Revenue relies on three key drivers: demand, understanding, and trust.
Define Market Demand
Position your company so that hospitals, providers, and payers immediately understand what you do and why it matters.
Create Understanding
Translate complexity into clear narratives that resonate with investors, health system buyers, and channel partners.
Earn
Credibility
Build the credibility signals that healthcare decision-makers require before they'll adopt, purchase, or invest.
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![SpringTide]()
SpringTide
For eight years and counting, we’ve partnered with Springtide to grow their reputation and raise three funds for tomorrow’s greatest healthcare companies.
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![Native Orthopaedics]()
Native Orthopaedics
From a bold idea to award-winning products, we’ve partnered with Native to go-to-market and keep on growing a revolutionary sports medicine brand.
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![Toney Healthcare]()
Toney Healthcare
New leadership doesn’t have to change who you are. We helped Toney prepare to expand with a brand system that wins new deals without sacrificing their identity.
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![Reliant Health Partners]()
Reliant Health Partners
New growth calls for a fresh vision. We partnered with Reliant to reposition their brand as a high growth company, without losing sight of their roots.
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![Prodct]()
Prodct
Shaping the future of medical devices starts with shaping the founders behind them. We built Prodct a brand as bold and unapologetic as the team itself.
Why DO Healthtech Founders Face Unique Commercialization ChallengeS?
Healthcare buying is slower, more risk-averse, and less forgiving than other markets. A confused potential customer doesn't just pass once - they disqualify you from future conversations. Here's what we see, and how we help.
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Your innovation is on the cutting edge. Explaining it in a way that resonates with non-technical stakeholders, from hospital administrators to providers to investors, is a constant challenge.
We build messaging that translates your innovation for every audience.
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A single deal can require buy-in and sign-off from multiple stakeholders. Without credibility and tailored messages for each stakeholder, deals stall for months.
We design a brand that inspires confidence and sales enablement tools anyone can use, even when you're not in the room.
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Thousands of startups compete for the attention of the same health system buyers. If your positioning isn't clear, you'll never have a chance to prove yourself.
We define your category and differentiators, making your company the obvious choice, not one of twenty options that a buyer can't tell apart.
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You're asking risk-averse institutions to trust you with their capital expenditures. An inconsistent brand signals risk to decision makers who are already inclined to say no.
We build the visual and communication systems that earn trust at every touchpoint so you look as serious as your science.
Why Giant Shoulders for HealthTech?
Giant Shoulders exists to close the gap between what your technology can do and what the market believes about your company. We've worked inside the healthtech ecosystem long enough to understand these dynamics and design commercialization systems that overcome them.
We're not a generalist agency learning your industry on your dime. We focus on healthtech companies because we understand the regulatory landscape, buying cycles, and the level of trust required to win.
We've helped healthtech founders from pre-seed to growth stage align their brand, marketing, and sales to grow their revenue. We know what works because we've built it.
