New Podcast: from ideas to impact
Tino Chow is on the first episode of the From Ideas to Impact Podcast! In this series, creators and innovators from various industries and Bryant University students explore the question How do you change the world in creative ways, no matter what industry you’re in?
New Podcast: How Founders Build Trust
Our founder, Tino Chow was recently a guest on the Life Science Marketing Radio Podcast with Chris Conner. In this episode, Tino brings his insights from a career spent coaching founders in the essential power of branding to build trust and win allies.
How We Found Our Purpose — And Help Others Find Theirs
At Giant Shoulders, we specialize in building challenger brands that punch above their weight. Like the startups we serve, Giant Shoulders was created to build something different, a challenger to tradition. We are collaborative, rigorous, yet flexible, and designed to make room for all the twists and turns our clients face.
New Podcast: Crafting and aligning Your Medtech Brand for Growth
It’s not enough to have an incredible medtech innovation. Building and growing a brand is critical to break through, win allies, and make an impact. Our founder Tino Chow and our Native Orthopaedics CMO Brian Morley joined Duane Mancini to talk about it on Episode 225 of the Project Medtech Podcast.
Native Receives AAOSM ACE Award
Congratulations to our client Native Orthopaedics on receiving the 2025 AOSSM ACE Award for most innovative sports medicine product of the year!
What is a Challenger Brand?
If you’re an ambitious, purpose-driven innovator, you need a challenger brand to help you punch above your weight.
SEG Elevates Inspiring Entrepreneurs at 2025 Impact Business Showcase
Social Enterprise Greenhouse celebrated local, impactful entrepreneurs at their 3rd annual Impact Business Showcase on April 10, 2025.
CIC social impact cohort welcomes friends and family to a demo day preview
Cambridge Innovation Center celebrated the halfway point of their Social Impact Program with a special Demo Night preview on April 9, 2025.
NATIVE DEBUTS DRAGONFLY TECHNOLOGY AT AAOS 2025
Native Orthopaedics made their big market debut at the AAOS 2025 trade show, signaling that they’re a force to be reckoned with in sports medicine.
BES Shapes the Future by Building Relationships
Congratulations to our client BES on the launch of a new, modern brand and website that complements their innovative approach.
Building a Brand That Lasts: Tino Chow on the Project Medtech Podcast
Recently our founder Tino Chow had a chance to share our branding insights for every business stage on the Project Medtech podcast.
Sharing Startup Branding Advice on the Project Medtech Podcast
On the Project Medtech Podcast, our founder Tino Chow and Devon Campbell from Prodct discussed how to build a powerful medtech brand without breaking the bank.
Allumia Ventures Builds Mission-Driven Health Care Partnerships
Congratulations to our client Allumia Ventures on successfully spinning off as an independent venture capital firm and launching their new brand!
Turning Big Ideas Into Big Impact
To build the future, we must win over skeptics, forge strategic relationships, and create the time and space for big ideas to take root.
Reimagine the Future: 2024 In Review
We’ve always known that change is the only constant, but this year invited us to put that reality into practice.
Empower your team with a map to sales success
As you grow your business and expand your team, you need a consistent brand message and repeatable sales process to succeed.
CIC Celebrates the graduates of the first social impact cohort
We wrapped up six months of working with CIC’s first Social Impact Cohort to elevate their pitches and corporate communication skills.
Pitch deck magic: 4 Steps to raise capital & find partners for your startup
From our partners at Atelierlks: Emotional Connection. Urgency. Visual Impact.
How to Captivate Your Audience with Your Origin Story
Every superhero has their origin story. Our passion is helping leaders uncover and refine their own.
Native Orthopaedics creates hope for the future of knee health
Congratulations to Native Orthopaedics on their new brand launch! We partnered with them to create a brand and website that showcases their innovation.