Seeing the Future
Visionary Innovators Can See the Future. We help everyone else see it too.
Looking Back on 2025
Here’s a look back on a great year of partnering with innovative leaders and building challenger brands that help them punch above their weight.
New Podcast: Innovation, Branding, and the Human Side of Medtech Adoption
Tino Chow joines Rani Khetarpal to discuss the realities of medtech innovation, the role of branding, and why startups must learn to communicate trust and credibility.
New Podcast: The Experts Reveal Startup Marketing That Works
On episode 63 of The Angel Nest Podcast, Tino Chow and Brian Morley discuss why great branding has to win the heart, gut, and mind of potential investors.
Free Workshop — Honing Your MedTech Message: How to Be Memorable in Two Minutes
Join Tino and Medtech Leading Voice for a free workshop for founders and consultants on shaping a clear MedTech story that people remember.
New Podcast: Building Authentic Relationships & Memorable Pitches
On episode 237 of the Project Medtech Podcast, our founder Tino Chow joins Duane Mancini and Lindsey Dinneen to dive into the intricacies of pitching.
The 21st Annual Davey Award Winners Announced
This year’s Davey Awards winners were just announced, and we were honored to receive awards for the BES and Native Orthopaedics brands and websites.
SpringTide Wave Summit Reimagines the Future of Healthcare
SpringTide Ventures convened the 2025 Wave Summit on September 18 in Alta, Utah, a gathering of 100 top leaders who are shaping the future of healthcare
New Podcast: from ideas to impact
Tino Chow is on the first episode of the From Ideas to Impact Podcast! In this series, creators and innovators from various industries and Bryant University students explore the question How do you change the world in creative ways, no matter what industry you’re in?
New Podcast: How Founders Build Trust
Our founder, Tino Chow was recently a guest on the Life Science Marketing Radio Podcast with Chris Conner. In this episode, Tino brings his insights from a career spent coaching founders in the essential power of branding to build trust and win allies.
How We Found Our Purpose — And Help Others Find Theirs
At Giant Shoulders, we specialize in building challenger brands that punch above their weight. Like the startups we serve, Giant Shoulders was created to build something different, a challenger to tradition. We are collaborative, rigorous, yet flexible, and designed to make room for all the twists and turns our clients face.
New Podcast: Crafting and aligning Your Medtech Brand for Growth
It’s not enough to have an incredible medtech innovation. Building and growing a brand is critical to break through, win allies, and make an impact. Our founder Tino Chow and our Native Orthopaedics CMO Brian Morley joined Duane Mancini to talk about it on Episode 225 of the Project Medtech Podcast.
Native Receives AAOSM ACE Award
Congratulations to our client Native Orthopaedics on receiving the 2025 AOSSM ACE Award for most innovative sports medicine product of the year!
What is a Challenger Brand?
If you’re an ambitious, purpose-driven innovator, you need a challenger brand to help you punch above your weight.
SEG Elevates Inspiring Entrepreneurs at 2025 Impact Business Showcase
Social Enterprise Greenhouse celebrated local, impactful entrepreneurs at their 3rd annual Impact Business Showcase on April 10, 2025.
CIC social impact cohort welcomes friends and family to a demo day preview
Cambridge Innovation Center celebrated the halfway point of their Social Impact Program with a special Demo Night preview on April 9, 2025.
NATIVE DEBUTS DRAGONFLY TECHNOLOGY AT AAOS 2025
Native Orthopaedics made their big market debut at the AAOS 2025 trade show, signaling that they’re a force to be reckoned with in sports medicine.
BES Shapes the Future by Building Relationships
Congratulations to our client BES on the launch of a new, modern brand and website that complements their innovative approach.
Building a Brand That Lasts: Tino Chow on the Project Medtech Podcast
Recently our founder Tino Chow had a chance to share our branding insights for every business stage on the Project Medtech podcast.