Empower your team with a map to sales success
For many growing B2B businesses, the founder is the face of the company, driving sales and building relationships. This personal touch is critical for establishing initial customer relationships, but such a high-touch model isn’t scalable. As your company grows, maintaining the same level of relationship-building and client acquisition requires a consistent brand message and a repeatable sales process.
Step 1: Build a memorable brand that your team can deliver consistently
Whether you’re a fast-growing startup or an established company, your founder’s vision is only as powerful as it is understood. A company’s founder intuitively knows their vision and which business decisions will advance it. But to build scalable, successful sales operations, your team needs to understand that vision just as well as you do. A clear vision empowers your team to identify the best opportunities during sales meetings and find ways to add value for your business and customers.
Your brand is the tool that makes this vision clear and accessible. At Giant Shoulders, we build compelling brands that clarify your intentions and give your team the building blocks they need to deliver consistent messaging and build trust at every step of the sales process.
Step 2: Equip your sales team with the right tools and a relationship-building roadmap
As your sales operations scale, you’ll inevitably have more leads and prospects in the pipeline and more people involved at various stages of the sale. Without a clear plan, a system to track progress, and a relational rhythm, you risk customers not feeling valued or, even worse, like you’ve wasted their time.
To build a sales system everyone can use, we start by mapping the customer’s journey from recognizing their problem to discovering you, learning about you, and ultimately gaining the trust to sign with you. Then we design a relationship blueprint that works like a GPS to guide your sales team turn-by-turn.
This customized approach ensures that your prospects will receive the same high-impact experience every time they connect with you, creating a rhythm of engagement that builds trust and authentic relationships from the first meeting to closing the deal.
Case Studies: How we built repeatable sales systems for two B2B healthcare companies
Over the years, we’ve helped many B2B companies strategically position themselves to scale confidently, from fast-growing startups to established businesses undergoing leadership changes. Here’s how we helped two healthcare brands transition from a founder-led model to sustainable, team-driven growth.
Toney Healthcare is a health plan consultancy that believes healthcare done right can be high-quality and cost-effective. To support their growing business, we refreshed their brand and developed a narrative to ground their sales process. Then, we built on-brand sales deck templates for consistent touchpoints at every step.
Reliant Health Partners is stepping into their next chapter with new ownership and a renewed vision, and they needed a strategy to grow beyond their founder’s relationships. We helped them develop a refreshed brand and website that reinforces their vision and paves the way for future growth.
Ready to start building your sustainable sales system?
Get in touch to learn more.
