RELIANT HEALTH PARTNERS

Expanding health Plan Cost Savings

Reliant Health Partners is stepping into their next chapter with new ownership and a renewed vision. We helped them develop a refreshed brand and website that reinforces their vision and paves the way for future growth.

VISIT Reliant Health Partners →

CHALLENGE

Reliant has built a successful medical claims repricing service, and with new ownership, they are poised to grow even more. They needed a way to communicate changes and growth without losing sight of their identity.

INSIGHT

Every business will change and grow over time. When big changes come, a brand refresh is a powerful way to reinforce what works while signaling exciting new changes.

IMPACT

We worked with Reliant to craft a bold brand refresh to carry them into the future. A detailed brand playbook, updated logo, and new website gives them the tools they need to grow with confidence.

01 / brand Positioning

Balancing the past and future in a brand refresh.

For over a decade, Reliant Health Partners has been building an innovative medical repricing service from the ground up. The founders relied on personal referrals to grow an impressive portfolio without a sales team. When new owners took notice of their success, it opened the door to grow even more.

Big changes call for a brand refresh, but it’s a balancing act. It has to be familiar enough to not alienate current customers, but bold enough to attract attention. Our brand strategy process helped Reliant clarify and codify what makes them different. Then we crafted a bold brand refresh, because when you are different, you look different.

"I appreciated how Giant Shoulders put strategy first before diving into creating new sales assets. Working through this process helped us align our business goals with the right growth tools, and we're already seeing the benefits."

— TJ Biegger, COO, Reliant Health Partners

02 / Website

Building an online hub for connection.

A strategically designed website is the one place you can fully express your brand, and it’s an essential tool for making connections. Reliant has come this far by building relationships, so we crafted a website that connects with existing customers and new prospects. This website is designed to show what makes them stand out and announce their bold vision for the future.