Empower your team with a map to sales success
Founders of B2B companies often drive sales and relationships in the beginning, but this high-touch approach isn't scalable. As you grow your business and expand your team, you need a consistent brand message and repeatable sales process to succeed.
How to Captivate Your Audience with Your Origin Story
Every superhero has their origin story. Our passion is helping leaders uncover and refine their own. As we’ve coached founders in the art and science of the pitch, we’ve seen how powerful stories move audiences to action. Here are 3 steps to crafting a story that will transform your pitch:
Navigating a changing world through human curiosity
The world is always changing, and right now, nearly every industry is talking about AI. However, these emerging technologies lack the irreplaceable element of human curiosity, which encourages us to experiment and allows us to innovate.
Designing for impact: 2023 in Review
Whatever lies ahead, together, we can shift the balance toward equity and empowerment. Now and always, we’re grateful for our community, and we’re excited to share a look back on 2023. Here’s to everyone fighting for a better world in ways big, small, and hopeful.
People, Discipline, Trust: My Leadership Journey from the Army to Design
Twenty years ago, I was commissioned as an officer in the Singapore Army. This was the beginning of my evolving career – from military, to design school, to starting a consulting business. Here are 3 leadership lessons that have stuck with me all these years.
Donna Hazard’s TEDx Talk: Investing in Blue Economy
To SeaAhead, the ocean is not a victim, but an endless source of opportunity and innovation. SeaAhead Board Member and Partner Donna Hazard had an opportunity to speak about the power of the Bluetech at TEDxBoston, and we were honored to play a role in developing her talk.
3 Principles to perfect your pitch
Over the years, we've helped hundreds of startup founders craft pitches that raise funds, attract partners, and win customers. Here are our three key ingredients for a powerful pitch – no matter your industry.
Recapping a purpose-driven 2022
As our company grows, we continue to intentionally focus on what we do best: helping purpose-driven leaders increase their impact by sharpening team cultures, bringing innovations to market, and positioning them for the next phase of growth.
How can investing in your brand shape your blueprint for growth?
You can’t afford to not invest in your brand. And the good news is you can start right now, creating a brand that works for where you are and has room to adapt, positioning you for future growth and impact. With some time, effort, and collaboration, your brand can become the north star that guides you through anything.
Our 7 Holiday Vacation Movies
Happy Holidays from the Giant Shoulders team! As we wind down the year, we’re looking forward to taking some time off to rest and enjoy the holidays with our friends and family. If you’re looking for something to stream this season, here are a few of our team’s favorite films…
The Art & Science of Crafting Powerful Brands & Cultures
Your company has a brand and a culture, whether you've intentionally built them or not. We believe a brand done right is a powerful tool to lead your team and develop your culture, and investing the time to carefully craft it is one of the best decisions you can make for your business.
How to Make People Care About Utility Companies (Hint: It’s All About Brand)
A lot of utility companies are waking up to the realization that they need to consider their ‘why.’ The work I do is getting companies back to communicating their purpose – to power lives.
GS Partner Highlight: John Bates, the soft skills guy
The Giant Shoulders community is built on a network of talent, and some of the biggest influences on our work are behind the scenes. Our Partner Highlight interview series is an opportunity to introduce some of the amazing people in our community, including leadership mentors like John Bates.
Zeroing in on a Better Future: Introducing Giant Shoulders’ Rebrand
Welcome to the new Giant Shoulders website and brand! After spending the first half of this year reflecting on who we are and what we want to build, we are excited to start this new chapter.
Four Signs it’s Time to Rebrand Your Company
Mid-cycle rebranding is some of the most important work your company can do. Every business shifts over time, whether that’s exploring a new audience, adapting to external forces, expanding your offerings, or narrowing your niche.
GS Partner Highlight: Station Design
Our latest Partner Highlight is a conversation with Nick and Amanda Rock from Station Design. They are a cohesive team in work and in life, bringing extensive design experience and thoughtful strategy together for a thriving business.
5 Keys to Developing Meaningful ConnectionS and Powerful Cultures Remotely
This month marks a year since the COVID pandemic. While many companies have adopted new tools they are still doing business the same old way, leading to burnout and lower productivity. We spoke with leaders who shared their insights into building healthy and meaningful relationships during this time.
The Value of Collaboration
Collaboration will always be a vital part of the Giant Shoulders mindset. As leaders, we know we can not accomplish anything meaningful without our teams, and to build strong teams we need to acknowledge our blindspots and then invite people with different skill sets, insights, and perspectives to be part of the process.