Navigating a changing world through human curiosity

The world is always changing, and right now, nearly every industry is talking about AI. These emerging technologies hold thrilling possibilities for our planet, from fighting climate change to improving healthcare. But they lack the irreplaceable element of human curiosity, which encourages us to experiment and allows us to innovate. This type of creative problem-solving is the key to solving our most pressing issues, and it all starts with asking better questions.

Because the quality of your solution is only as good as the questions you ask, we help our clients and partners learn to ask better questions–the type of questions that spark innovation and ideas, leading to greater impact. By balancing a curious approach with a focused process, anyone can unlock their creativity and start solving their biggest problems. Here are three ways you can do it too.

Embrace “What If” Questions

The most powerful questions begin with“What if?” These are the questions that expand your imagination and help you see further. Start working on your problem by asking “what if?” over and over, going a little further each time. Go big, go bold, and don’t stop asking until you find the perfectly sized question for the problem you want to solve.

Seek Quantity Over Quality

Creativity isn’t about waiting around for inspiration to strike. It’s about showing up, chipping away at the problem, and trusting the process to move us forward. Instead of focusing on the quality of your end results, focus on quantity, generating as many ideas and questions as you can. It’s not about having the best idea, but inspiring the next best idea.

Broaden Your Perspective

We all have blind spots. Learn to identify yours, and bring in people who have different insights, backgrounds, and levels of experience. Involve them in your process, ask questions, and most importantly, listen to their answers. After all, great ideas can come from unexpected places.

As Peter Drucker famously said, “The best way to predict the future is to create it.” So, let's keep asking, keep exploring, and together, we'll create a future that's as innovative as it is humanly inspired.