SPRINGTIDE INVESTMENTS

Elevating Health

SpringTide is a Medtech VC firm that leads early stage financings for tomorrow’s greatest health care companies. To support their growing influence, we updated their branding and developed systems that help them gain and retain new partnerships.

Visit SpringTide’s Website →

challenge

Despite raising three funds in five years, SpringTide’s brand communicated stability, but failed to mirror their bold, innovative vision. They faced a disconnect between their proven success and a bold, disruptive vision.

INSIGHT

Challenger brands are disruptors — nimble, innovative, and ready to create change. When you’re a challenger at heart, you need an external brand that communicates your boldness and signals that you’re not here to blend in.

OUTCOMES

SpringTide is a small but mighty challenger brand with a bold point of view, and we helped them build a striking brand to match. They’re leading from the edge with unapologetic clarity, and have even launched a conference to further their vision.

“Giant Shoulders helped us retain the spirit and purpose of SpringTide–to democratize medicine–while also appealing to a new audience of financial investors. We successfully closed our first fund with $35M in assets under management.”

Austin Walters, Founder of SpringTide

02 / BRAND RELATIONSHIP CULTIVATION

Engaging partners beyond financial returns.

SpringTide built its fund by connecting with a diverse network of founders, operators, and investors who share its mission. Instead of relying on a few big players, this community-first approach transforms limited partners into lasting champions.

Building a strong network requires consistent, genuine engagement. We partnered with SpringTide to design a system that nurtures real relationships, delivers unexpected moments of delight, and reinforces community strength.

01 / BRAND DEVELOPMENT

From first fund to industry thought leader.

Launching a fund means instantly proving credibility. For SpringTide’s first fund, we built a brand that stood out and earned investor trust. With their second fund, we refined the look to signal stability and reliability. By Fund 3, SpringTide had developed a distinct voice and was emerging as a medtech thought leader.

Our latest brand design captures their momentum and bold vision, positioning them to shape healthcare’s future.