NATIVE ORTHOPAEDICS

Evolving knee surgery to restore native anatomy.

Native has partnered with us to build a head-turning brand that signals their intention to lead. In an industry defined by sameness, Native looks and feels like no one else. Their bold design, memorable story, and intentional experiences make them unforgettable from the trade show floor to the operating room.

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CHALLENGE

Every founder’s entrepreneurial journey begins with choosing to solve a problem, but having a solution is not enough. This is where Native found themselves – a new company aiming to shift mindsets and break into the market.

INSIGHT

There are two sides to building a strong brand: defining who you are and meeting your audience where they are. A strong brand gives you the foundation and confidence you need to win over skeptics and drive adoption.

IMPACT

Our strategic design process helped Native build a consistent brand identity and a strong, unified sense of purpose. Right away, they were able to command the attention of surgeons and attract strategic partners.

2025 Milestones

Native Dragonfly™ Takes Flight

Dragonfly™ debuts at AAOS
Secured FDA 510(k) clearance
50+ successful surgeries
Won AAOSM ACE Award for Most Innovative Sports Medicine Product of the Year
The Native brand won Davey Awards Gold

01 / brand STRATEGY

Attracting attention with a distinct brand

For Native to succeed, having a compelling product is not enough. They needed a brand that can help shift ingrained mindsets and win over skeptics – in this case, surgeons who prefer to rely on known tools and processes. Native’s brand strategy was carefully crafted to attract attention and develop relationships with surgeons and partners.

03 / WEB & DIGITAL PRESENCE

Discovering Native’s product-market fit

Building trust starts with consistency at every level, from your online presence to all communications and sales meetings. With a strong brand foundation in place, Native has been able to pivot and adapt to customers’ needs and meet every new opportunity they’ve found along the way.

02 / Visual Design

Owning who you are and standing out

If you are different, you have to look different while still being yourself. This is the key to breaking through the noise and establishing yourself when you go to market.

We worked with Native to develop a bold, yet approachable brand language that represents who they are as entrepreneurs and inventors.

“Look around, this is an industry where creativity isn’t prioritized. We’re going to take advantage and connect in ways that others can’t. That deep connection will separate us from the competition.”

Brian Morley, Chief Marketing Officer, Native Orthopaedics