NATIVE ORTHOPAEDICS
Evolving knee surgery to restore native anatomy.
Native’s founder and respected orthopedic surgeon, Dr. Anderson, created innovative surgical tools inspired by fly fishing to restore native knee function. We partnered with Native to build a brand that puts them on the map and wins over skeptics.
VISIT NATIVE ORTHOPAEDICS →
CHALLENGE
Every founder’s entrepreneurial journey begins with choosing to solve a problem, but having a solution is not enough. This is where Native found themselves – a new company aiming to shift mindsets and break into the market.
INSIGHT
There are two sides to building a strong brand: defining who you are and meeting your audience where they are. A strong brand gives you the foundation and confidence you need to win over skeptics and drive adoption.
IMPACT
Our strategic design process helped Native build a consistent brand identity and a strong, unified sense of purpose. Right away, they were able to command the attention of surgeons and attract strategic partners.
“Look around, this is an industry where creativity isn’t prioritized. We’re going to take advantage and connect in ways that others can’t. That deep connection will separate us from the competition.”
Brian Morley, Chief Marketing Officer, Native Orthopaedics
01 / brand STRATEGY
Developing a distinct brand for the go-to market phase
For Native to succeed, having a compelling product is not enough. They needed a brand that can help shift ingrained mindsets and win over skeptics – in this case, surgeons who prefer to rely on known tools and processes. Native’s brand strategy helps attract attention and develop relationships with surgeons and partners.
03 / WEB & DIGITAL PRESENCE
Discovering Native’s product-market fit
Bringing a brand to market is an ongoing process. It starts with consistency across your online presence, communications, and sales meetings. With a strong brand foundation, Native can pivot to adapt to their customers’ needs and meet new opportunities they discover along the way.
02 / Visual Design
Standing out while still being yourself
If you are different, you have to look different while still being yourself. This is the key to breaking through the noise and establishing yourself when you go to market. We worked with Native to develop a bold, yet approachable brand language that represents who they are as entrepreneurs and inventors.
SERVICES RENDERED
Brand Strategy & Positioning
Brand Identity
Web Design & Development
PROJECT TEAM
Tino Chow / Brand Strategy
Daria Nikolaeva / Brand Design
Teegan Nordhues / Copy & Strategy
Iuliia Konopleva / Illustrator + Web Design
Nicole Eckerson / Producer
Emma Laskaris / Project Manager