ALLUMIA VENTURES

Illuminating the Next Era of Healthcare Investing

When Allumia Ventures spun out from their parent company to become an independent VC firm, we partnered with them to develop a new name and brand identity for the future.

challenge

After a decade of building their track record, Allumia Ventures was ready to spin out from their parent company and become an independent VC firm. But how could they create a distinct identity without losing the credibility they’d earned?

INSIGHTS

Forming an identity is just part of growing up, for humans and for companies alike. Building an independent brand offers a chance to reflect on where you’ve been and shape where you’re going, connecting your legacy with your vision.

OUTCOME

We worked with Allumia’s leadership to do so much more than a rebrand. We crafted a new name and identity that honors their track record and positions them for the next decade and beyond.

01 / Strategy

Spinning Out and Stepping Up

Allumia Ventures came to us at a pivotal moment. With a decade of embedded innovation with a major healthcare system and $450M under management, they were ready to chart their own course. We worked with them to develop a new name and brand identity that honored their roots while positioning them not just as investors, but as a critical bridge between breakthrough innovation and the complex realities of healthcare delivery.

02 / Brand Design

Credibility by Design

Allumia’s new brand highlights both credibility and possibility. Their new name evokes clarity, insight, and forward momentum. Through thoughtful visual and verbal design, we helped articulate not just who they are, but why they matter. Their new website brings this brand to life, highlighting their hands-on approach, deep knowledge of healthcare, and unique ability to resonate with founders, health systems, and co-investors alike.

SERVICES RENDERED

Naming & Brand Strategy

Brand Identity

Web Design & Development

Deck Design

PROJECT TEAM

Tino Chow / Strategy

Lauren Sun / Brand & Web Design

Dana Guterman / Content Strategy & Copywriting

Nicole Eckerson / Project Management