As our company grows, we continue to intentionally focus on what we do best: helping purpose-driven leaders increase their impact by sharpening team cultures, bringing innovations to market, and positioning them for the next phase of growth.

Since their founding, we’ve been honored to partner with SeaAhead’s vision for Bluetech innovation. To celebrate their rebrand, we joined them at CIC Cambridge for their brand launch party on July 26.

You can’t afford to not invest in your brand. And the good news is you can start right now, creating a brand that works for where you are and has room to adapt, positioning you for future growth and impact. With some time, effort, and collaboration, your brand can become the north star that guides you through anything.

Things may have seemed quiet around here, but behind the scenes at Giant Shoulders, 2022 has already been incredibly full. From exciting brand launches to our own growth and changes, here’s a peek at what we’ve been up to, and what’s ahead this spring.

Happy Holidays from the Giant Shoulders team! As we wind down the year, we’re looking forward to taking some time off to rest and enjoy the holidays with our friends and family. If you’re looking for something to stream this season, here are a few of our team’s favorite films…

Your company has a brand and a culture, whether you've intentionally built them or not. We believe a brand done right is a powerful tool to lead your team and develop your culture, and investing the time to carefully craft it is one of the best decisions you can make for your business.

A lot of utility companies are waking up to the realization that they need to consider their ‘why.’ The work I do is getting companies back to communicating their purpose – to power lives.

The Giant Shoulders community is built on a network of talent, and some of the biggest influences on our work are behind the scenes. Our Partner Highlight interview series is an opportunity to introduce some of the amazing people in our community, including leadership mentors like John Bates.

Welcome to the new Giant Shoulders website and brand! After spending the first half of this year reflecting on who we are and what we want to build, we are excited to start this new chapter.

Mid-cycle rebranding is some of the most important work your company can do. Every business shifts over time, whether that’s exploring a new audience, adapting to external forces, expanding your offerings, or narrowing your niche.

Our latest Partner Highlight is a conversation with Nick and Amanda Rock from Station Design. They are a cohesive team in work and in life, bringing extensive design experience and thoughtful strategy together for a thriving business.

It all begins with an idea.

It all begins with an idea.

This month marks a year since the COVID pandemic. While many companies have adopted new tools they are still doing business the same old way, leading to burnout and lower productivity. We spoke with leaders who shared their insights into building healthy and meaningful relationships during this time.

Collaboration will always be a vital part of the Giant Shoulders mindset. As leaders, we know we can not accomplish anything meaningful without our teams, and to build strong teams we need to acknowledge our blindspots and then invite people with different skill sets, insights, and perspectives to be part of the process.

Many leaders use systems to make their organizations more efficient. Great leaders use systems to harness the best of their team's skills, strengths, and experience to produce consistently excellent work and overcome unexpected challenges. As the pandemic rages on, here's how we design our systems.

Congratulations to our friends at SignalWorks on their brand launch! We helped this Providence-based B-Corp architecture firm develop their new brand identity, working with their team to design a strategy to match the legacy they want to leave.

Simply put, Leadership Brand is your vision, mission, and values operationalized – so that you can imprint them into your team and culture. We believe that words have power. When you begin to write them down and communicate them with your team, it transfers that power to them. Therefore, empowering them to make on-brand decisions autonomously.

I was saddened to learn of the passing of Tony Hsieh last month. I met him back in 2013, and I remember him as a reserved, thoughtful man, not what one would expect to be the CEO of Amazon’s billion-dollar acquisition. When I reflect on how he inspired me, I think of a man who believed success happens when a company’s culture puts people first, not profits.

Earlier this year, we partnered with ONL to develop a new website for the ONL Foundation. As part of their communication plan, we recommended building a targeted microsite to the ways to invest in nurses and train up nurse leaders.