Over the summer, we teamed up with colleagues across the country to host Future Look, a series of bi-weekly virtual events designed to help leaders process this moment and ask better questions, but over time, a clear theme emerged. The real purpose of leaders meeting together was to help each other learn to ask better questions.

When you’re thinking about what it takes to run a successful business, empathy is often perceived as weakness. But when you intentionally add empathy to your leadership toolkit, you’ll discover it’s a superpower that can change everything.

When most hear the word “branding,” people think of a catchy tagline, a trendy logo, or a unique voice for your Twitter account. While that is true, what true visionaries have in common is their ability to harness their leadership brand to create company cultures that draw people in.

I am honored to be part of an episode of my friend CK Lin's Noble Warrior podcast talking about the importance of reinvigorating your brand during a crisis.

This online course will show you how to develop a strong brand that gets your team and customers on board with your new vision and paddling together in the same direction while empowering your team to make autonomous, on-brand decisions.

When a crisis demands big decisions, strong, consistent values can help you rise to the occasion. In our latest blog post, learn about three thriving companies who are living their values, even if it means going above and beyond.

It all begins with an idea.

At Giant Shoulders, we work with leaders and visionaries to build movements around disruptive ideas. While this work is exciting, it can be fraught with challenges. The only way to overcome that and create lasting impact is through collaboration driven by our shared values.

As we all try to navigate Coronavirus together, here are a few examples where design meets data help cut through the noise.

Your business has been going strong for a while. You’ve developed a solid slate of offerings and found your faithful customers. But what do you do when you hit a plateau or get left behind in a rapidly changing world?

Sorry to burst your bubble, but not all designers are the same. I am not talking about their temperament, but their skillset, which can profoundly impact your business. Here are five tried-and-true rules about hiring designers and creative agencies that we have developed over the past decade.

We worked with Beautiful Day to host the inaugural Journey’s of Hope event in Providence. It was an honor to have four refugees share their inspirational stories on stage, and an award presented to Navyn Salem for the great work that she does with Edesia.

In our view, making an objective brand evaluation part of your acquisition strategy is critical. A strong brand provides numerous competitive advantages such as lower cost of customer acquisition, support for premium pricing, improved customer retention, and more.

We had the privilege to work with SeaAhead to design and host last Thursday’s Global Bluetech Summit in Brooklyn, New York. See photos from the event.

MVB focuses on why a potential customer should buy into the promise that you are making, where your competition will have a hard time matching. The minimal viable mindset isn’t about taking shortcuts, producing a subpar product. MVB and MVP is about focus.

There is an important difference between Brand and Branding.

Branding requires buy-in, not just from the very top, but from every layer of your business. The way we help leaders get the fullest picture is through cross-silo, skip-level workshops.

If you have worked with designers or agencies before, you know that typically, you’ll be presented with three-options or directions to choose from. The problem with that methodology is that the moment these options are presented, collaboration ceases.

Helping leaders form an ongoing rhythm of engagement that can overcome short-term business challenges while building loyalty and business valuation.

Having spent years building and leading creative teams, I have learned that creativity and innovation never occur on a straight path. We have developed various methodologies to help teams feel more engaged with one another, across silos, to overcome hurdles, capitalize on opportunities, and build collaborative cultures.