Podcast: The Importance of Reinvigorating Your Brand During a Crisis
I am honored to be part of an episode of my friend CK Lin's Noble Warrior podcast talking about the importance of reinvigorating your brand during a crisis. Lin is a successful engineer turned entrepreneur turned coach sharing inspiring stories, mental models, and actionable tactics to help others to do the same.
Topics We Discussed:
Reinvigorating Your Brand During Crisis
How To Renew Your Brand Values During Unexpected Hardship
Using Adversity To Validate Your Brand Values
The Discipline Of Brand Strategy
Measuring The Impact Of Your Brand
How To Bring In People Who Multiply Your Organization’s Value
The Importance Of Admitting Your Mistakes As A Leader
Three Phases To Effectively Grow From A Crisis
React. Reset. Renew. These are the three phases that we go through during a crisis. As the dust settle, we are figuring out what is the new normal.
Remember to pause long enough to consider what you are fighting for and the values that drive you. This is the grounding you need during the phase of the crisis where you are reacting and putting out fires.
Minimal Viable Brand Methodology
Our methodology in branding is called minimal viable brand, blatantly stolen from minimal viable products. With any product or any brand that you put out into a world, you want to help your audience to buy into what you do and what you believe in.
Your Authentic Brand Is All About How You Make Others Feel
Many leaders right now are making extremely tough decisions, and oftentimes, end up making decisions between the lessor of two evils.
How To Bring In People Who Multiply Your Organization’s Value
TheI view a leader leadership where, it’s about making other people successful. and I think in one way you can look at your culture as something that you own exclusively as a leader.
This is my culture. I’m going to set the rules. You don’t like it? That’s fine. You don’t have to be part of it.
however, this is one thing that I’ve come to realize and learn about myself and, and as I’ve worked with different people in different industries all around the world, is that I have some giant blind spots. I come know that. And I also know that I have all the blind spots I’m not even aware of yet.
And the best thing to do is to surround yourself with people who are smarter than you are and have different perspectives that compliments yours, and in the way it comes out fits in so that sort of culture add perspective.
