3 Signs Your Company May Need a Rebrand
New Trail Cycling is a brand built as the antithesis to the cult-like indoor cycling studios for Instagram model.
Your business has been going strong for a while. You’ve developed a solid slate of offerings and found your faithful customers. But what do you do when you hit a plateau or get left behind in a rapidly changing world?
Sooner or later, your company will find itself in need of a rebrand, whether it’s a subtle update to boost your presence in customer’s minds or a complete reinvention to clarify your vision and make you stand out. If you suspect your company is due for a refresh, here are a few signals to watch for:
We rebranded Providence Granola Project to Beautiful Day
1. Your Customers are Confused
Everything about your brand, from logo colors to package design, strengthens your customers’ image of who you are and what you do. If it’s hard for people to look at your website and know right away what you’re selling, you might want to consider a refresh. We saw this first-hand working with Beautiful Day. Formerly known as Providence Granola Project, when this decade-old non-profit began to grow beyond Rhode Island and make more than granola, a name change and fresh new look helped establish them for the future.
READ THE BEAUTIFUL DAY CASE STUDY →
Brand Culture Development Workshop with Assa Abloy
2. Your Teams are Disconnected
Big company changes, like mergers and acquisitions, can leave your team feeling adrift and disconnected. It’s time to get everyone on the same page! One thing we’ve learned through hosting Brand Audit workshops is the importance of getting all your key team members collaborating on a shared vision. Together, you can develop a Brand Playbook that helps everyone make crystal clear, on-brand decisions, setting you up for success.
LEARN MORE ABOUT OUR BRAND AUDIT WORKSHOP →
Old Spice’s brand is so successful that it is now parody
3. Your Market is Changing
As times change, so do your customers, and sometimes keeping up means reinvention. Take Old Spice’s buzzworthy rebrand. Over the decades, this reliable brand became associated with “grandpa’s aftershave.” As sales slumped, they clearly needed to find a competitive edge to attract a younger market. From shedding their serious image with the 2008 Swagger campaign, to the iconic and quotable TV ad featuring Isaiah Mustafa on a horse, today’s Old Spice is a playful, cool brand for a whole new generation… and sales have seriously boosted along the way.
Rebranding can take shape in different ways
Not every brand facing change needs a new logo, new name, or new tagline. Some of the companies who we work with, like Assa Abloy, need realigning internally – rediscover who they are and clarify their promise.
No matter what stage your company is at, we would love to share what we know to help you build your brand. Give us a shout and let us know how we can help.
