NEWS & INSIGHTS

ALL →

David Barnum David Barnum

When is a fading brand worth saving?

Deciding whether or not to invest (or reinvest) in a declining brand can be tricky. Even in our age of robust metrics and myriad business intelligence tools, it can still be frustrating to make a clear, informed decision. Even brands with a dedicated, passionate following like Apple and Harley Davidson have had their brushes with irrelevance and even death. However, for all of their headline-driving histories, Apple and Harley are atypical.

Read More