Remembering Tony Hsieh
When I reflect on how he inspired me, I think of a man who believed success happens when a company’s culture puts people first, not profits.
Fundraising to Raise Up Nurse Leaders
We partnered with ONL to develop a new website for the ONL Foundation, targeting the ways they invest in nurses and train up nurse leaders.
How Great Leaders Bridge the Chasms COVID Revealed
Over the summer, we hosted Future Look, a series of virtual events designed to help leaders process this moment and ask better questions.
What if Empathy became your brand's superpower?
When you intentionally add empathy to your leadership toolkit, you’ll discover it’s a superpower that can change everything.
How Visionaries Leverage Their Leadership Brand to Build Company Culture
True visionaries have an ability to harness their leadership brand to create company cultures that draw people in.
Podcast: The Importance of Reinvigorating Your Brand During a Crisis
Our founder Tino Chow was a guest on CK Lin's Noble Warrior podcast, where they discussed the importance of reinvigorating your brand during a crisis.
How Leading With Your Values Helps You Do the Next Right Thing
When a crisis demands big decisions, strong, consistent values can help you rise to the occasion.
Free Webinar: Leading and Branding with Confidence in the Age of Coronavirus
Join John Bates & Tino Chow in a discussion with other leaders about brave decisions, learnings, and encouragements in an age of uncertainty
The Seven Values that Drive Giant Shoulders
The only way we can overcome challenges and create lasting impact is through collaboration driven by our shared values.
Why good design matters in a time like this?
As we all try to navigate Coronavirus together, here are a few examples where design meets data help cut through the noise.
3 Signs Your Company May Need a Rebrand
What do you do when you hit a plateau or get left behind in a rapidly changing world?
Dear founders, read this before you hire your first designer
Sorry to burst your bubble, but not all designers are the same.
Journeys of Hope: Connecting with refugees through inspirational storytelling
We worked with Beautiful Day to host the inaugural Journey’s of Hope event in Providence.
3 ways to evaluate your brand strength FOR M&A
In our view, making an objective brand evaluation part of your acquisition strategy is critical. A strong brand provides numerous competitive advantages such as lower cost of customer acquisition, support for premium pricing, improved customer retention, and more.
A summit that rallied innovators and funders to save the oceans
We had the privilege to work with SeaAhead to design and host last Thursday’s Global Bluetech Summit in Brooklyn, New York. See photos from the event.
Minimal Viable Branding: Developing a brand blueprint for Growth
MVB focuses on why a potential customer should buy into the promise that you are making, where your competition will have a hard time matching. The minimal viable mindset isn’t about taking shortcuts, producing a subpar product. MVB and MVP is about focus.
Branding 101: Why does the difference between ‘Brand' and ‘Branding' matter?
There is an important difference between Brand and Branding.
Branding is a Journey of Getting “Buy-in”
Branding requires buy-in, not just from the very top, but from every layer of your business. The way we help leaders get the fullest picture is through cross-silo, skip-level workshops.
Why the ‘Three Options’ must die
If you have worked with designers or agencies before, you know that typically, you’ll be presented with three-options or directions to choose from. The problem with that methodology is that the moment these options are presented, collaboration ceases.
How to get people to care about your brand?
Helping leaders form an ongoing rhythm of engagement that can overcome short-term business challenges while building loyalty and business valuation.