Having spent years building and leading creative teams, I have learned that creativity and innovation never occur on a straight path. We have developed various methodologies to help teams feel more engaged with one another, across silos, to overcome hurdles, capitalize on opportunities, and build collaborative cultures.

Deciding whether or not to invest (or reinvest) in a declining brand can be tricky. Even in our age of robust metrics and myriad business intelligence tools, it can still be frustrating to make a clear, informed decision. Even brands with a dedicated, passionate following like Apple and Harley Davidson have had their brushes with irrelevance and even death. However, for all of their headline-driving histories, Apple and Harley are atypical.