Lincoln School is Building a Limitless Future for Girls
Since 1884, Lincoln School -- the only girls' Quaker school in the United States -- has educated girls and young women to fearlessly embrace the opportunities and responsibilities of full citizenship in a complex world. To launch the biggest fundraising campaign in the school's history, Lincoln needed a story that inspired alumnae to pay forward their incredible legacy of academic excellence, empowerment, and service. We partnered with Lincoln to develop a campaign narrative and marketing materials that visually tells the story of the school's past while inspiring a movement of current support to ensure that opportunities for future Lincoln girls are truly Limitless.
Challenge
Lincoln alumnae have a deep love for their alma mater, but they also have many worthy causes competing for their attention and donations. A successful fundraising campaign has to both tap into their Lincoln pride and show how their donations make a real impact on future generations.
Insight
The best marketing doesn’t just get attention. It holds attention at every touchpoint. When it comes to fundraising, your target audience is already primed to care about your cause. You just need messaging that invites them into a bigger legacy.
Impact
We worked with Lincoln School to develop a campaign focused on people and possibility, with photography, video, and an inspiring, engaging printed piece they can share with the community.
Campaign Design Visuals
Founded on Quaker values, Lincoln School has long been shaped by a legacy of community and connection across generations. Inspired by Quaker quilting tradition, a symbol of collective making and intergenerational storytelling, and the school's iconic kilt, we created a core brand design that honors Lincoln's heritage while weaving elements of its existing identity into a fresh, contemporary expression.
Printed Collateral
In a world overwhelmed by marketing emails, a direct mail campaign can still be a powerful touchpoint… as long as it stays out of the recycling bin. This impact report booklet highlights stories from their year and folds out into an eye catching poster.
Visit Lincoln School’s website to learn more about their fundraising campaign and how they are building a limitless future for girls.