ALPHARIDGE

MAKING I.T. HUMAN & APPROACHABLE.

AlphaRidge, a fellow Goldman Sachs 10,000 Small Businesses alum, is scaling their business to serve larger clients. We helped them craft a brand that stayed true to their small business roots, highlighting their nimble, relational approach.

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CHALLENGE

With years of experience in IT and cybersecurity, AlphaRidge is ready to scale their business to serve bigger clients. Their challenge is proving they’re up to the task while doubling down on their relational approach.

INSIGHT

A company doesn’t have to change who they are at the core to grow. Clear, authentic branding highlights what makes you stand out so you can not just attract bigger clients, but the right ones for you.

OUTCOME

The brand we helped them craft balances structure and playfulness to highlight their nimble, relational approach, setting them apart from traditional enterprise IT providers.

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Crafting an authentic brand

For over a decade, AlphaRidge has built custom IT and cybersecurity solutions for growing businesses. Their superpower is bringing a relational, hands-on approach to technically complex challenges, and, as a Black woman-owned tech company, they are committed to bringing diverse perspectives to their industry.

To craft an authentic brand, we focused on these unique factors and clarified what sets them apart from other large-scale competitors. With a structured yet playful design language, AlphaRidge’s brand strikes the balance between expert credibility and a cheerful personality.