New Podcast: How Founders Build Trust

Our founder, Tino Chow was recently a guest on the Life Science Marketing Radio Podcast with Chris Conner. In this epsisode, Tino brings his insights from a career spent coaching founders in the essential power of branding to build trust and win allies.

Many technical founders resist storytelling, assuming data will speak for itself. But as Tino points out, ten people can look at the same numbers and draw ten conclusions. A clear narrative ensures your audience understands your message, leading to deeper trust, stronger connections, and better fundraising.

Check out this episode for practical takeaways like:

• Why you must lead with why you care, not how your tech works

• How you can control the narrative so your data supports your story.

• Why you must challenge yourself to ask “naïve” questions for surprising insights

• Why trust-building begins the moment you open your mouth

You can listen here or wherever you find your podcasts.