New Podcast: The Experts Reveal Startup Marketing That Works

Building a winning startup brand takes more than just a great product. Potential investors should also consider how a company is positioning it’s brand in the marketplace to gauge whether or not it will be successful.

On episode 63 of The Angel Nest Podcast, Tino Chow and Brian Morley, CMO at Native Orthopaedics, join Angel Nest host David Hemenway for a discussion about why great branding has to win the heart, gut, and mind of potential investors. In this conversation, they also explore product differentiation, creating a niche in the crowded medical device marketplace and how a strategic brand can add much-needed credibility for a startup.

Listen here or wherever you find your podcasts.