Looking Back on 2025
How We Found Clarity in the Midst of Uncertainty
As an agency founder, I used to think that growing a business looked like signing larger contracts for bigger companies. So that’s what we did. We focused on finding bigger clients and had a chance to build brands for some amazing companies, big and small. And as proud as we are of those big projects, something felt missing. It didn’t feel like the work we are meant to do.
We’re drawn to clients who share our passion for impact – mission-driven innovators like us.
When they see global uncertainty and broken systems, they roll up their sleeves to forge a new path. They are questioning the world as it is and working to create a better one. And they’re looking for allies who see their potential.
This is the work we are called to do: partnering with innovative leaders and building challenger brands that help them punch above their weight. Helping these leaders launch innovations with real impact is what gets us excited to go to work each day.
Whether you’re a client, collaborator, or a friend of GS, we thank you for being part of our story. Let’s keep working together to design a better future. Here’s a look back at 2025.
14
Workshops Hosted in 2025
60
Startup Founders Coached in 2025
7
Podcast Appearances in 2025
10
Davey Awards Won since 2021
HEALTHCARE
From Disruptive Ideas to Trusted Brands
Native’s Dragonfly™️ Technology Takes Flight
Native Orthopaedics had a breakthrough year launching Dragonfly™, a first-of-its-kind technology designed by surgeons to preserve native anatomy and revolutionize sports medicine.
From day one, Native has partnered with us to build a head-turning brand that signals their intention to lead. In an industry defined by sameness, Native looks and feels like no one else. Their bold design, memorable story, and intentional experiences make them unforgettable from the trade show floor to the operating room.
READ THE CASE STUDY →
Healthcare Leadership that Reimagines the Future
SpringTide’s vision has always extended beyond the work of a traditional VC. To build community and further their leadership, they launched the Wave Summit: an annual gathering of healthcare’s top thinkers. This is the place where leaders can collaborate across disciplines and explore what’s next for health.
Wave is amplifying solutions that enhance care delivery and elevate global health. This year’s highlights included a challenge from Dr. Ezekiel Emanuel to prepare for a coming healthcare crisis, along with urgent calls to take action with AI readiness, shifting consumer expectations, and systemic reform.
Investing in Ohio’s Healthtech Ecosystem
Big ideas come from unexpected places. Over the past year, we’ve found deep alignment with a growing group of healthtech innovators across Ohio. We’ve met leaders who know bold ideas need more than scientific solutions. They need great storytelling that cuts through the noise and builds momentum to fund and scale.
Through partnerships with Project Medtech, JumpStart’s Trailblazer Program, and community events, we’re helping these founders strengthen soft skills that turn innovation into impact. Our coaching meets them where they are, shaping pitches and translating early-stage ideas into clear, fundable stories.
Ohio’s not just a nice place to visit. It’s a community we’re excited to invest in, and we’re just getting started.
In January, we’re hosting our first ever Pitch Boot Camp in Cleveland.
LEARN MORE ABOUT PITCH BOOT CAMP →
BLUETECH
Building Powerful Bluetech Coalitions
Rallying Allies for a Sustainable Vision
To build a different future, you need different thinking. This is the belief that drives Possibility Ocean, a collaborative initiative designed to unlock imaginations, spark cross-sector dialogue, and catalyze new solutions for how we collect and utilize ocean data.
At our inaugural summit, we gathered global leaders to explore how high quality ocean data can drive climate resilience, economic growth, and sustainable innovation. Our threefold mission:
Raise awareness of the urgent need for ocean data
Break down silos across disciplines
Reframe crisis into opportunity through creativity and collaboration.
READ THE CASE STUDY →
The future needs all of us.
From the ocean to the operating room, the world needs bold ideas and brave brands to carry them forward. As we look ahead, we’re excited to keep building alongside partners like you who believe in the power of brand to turn ideas into impact.
If there’s a way we can support you or the innovators you work with, let’s find it together.
