POSSIBILITY OCEAN
Pioneering a New Era for Ocean Data.
Giant Shoulders founded and launched a first-of-its-kind summit where different perspectives in the ocean data ecosystem come together to debate, collaborate, and imagine what is next for ocean data. We designed and led the creation of the movement and its inaugural event.
VISIT POSSIBILITY OCEAN →
CHALLENGE
We stepped beyond our usual brand-builder role to become entrepreneurial founders. Upon learning about the fragmented ocean data space, we asked, “How might we build a powerful brand that gathers disparate leaders and face a shared challenge?”
INSIGHT
A movement’s brand isn’t just a message—it’s a shared mission. Through collaboration, storytelling, and co-creation, we built a challenger brand that rallies a fragmented ecosystem around a shared future vision.
IMPACT
In 2025, we kicked off a movement with the inaugural Possibility Ocean Summit. For the first time, a cross-sector group of leaders gathered to challenge conventional thinking, spark global conversation, and imagine new pathways for ocean innovation.
01 / Inaugural Summit
Projecting a brighter future through positive stories.
We designed the Possibility Ocean Summit as a first-of-its-kind event to break through the silos in ocean data, bringing together leaders from the government, private sector, and academia to debate, collaborate, and imagine new futures.
To do that, the summit needed to feel different from other ocean industry events–part salon and part strategy session, with a future-focused approach. The programming emphasized sharing stories of progress as evidence that these futures are attainable.
The event convened diverse leaders, confronted shared challenges, and helped reframe ocean data from a technical challenge to an inspiring cause. Participants walked away energized, with clearer shared language and a renewed belief in what’s possible.
“Possibility Ocean embodies the spirit of our region—entrepreneurial, collaborative, and future-focused. It demonstrates how Rhode Island and Southeastern New England can lead not only in ocean technology, but in redefining the intersection of industry, equity, and regeneration.”
– Ashley Medeiros, Director of the Ocean Tech Hub
200+
Attendees
Leaders in science, policy, corporations, innovation, conservation, culture, and design.
2
Watch Parties
Rhode Island & California
15
Countires Represented
From 5 Continents, and 25 States represented from USA.
1
Global Community
converging a healthy, thriving, data-driven oceans.
02 / Starting a Movement
Rising to the ocean data challenge
Possibility Ocean was never meant to be just a one-off event. It started with a provocative question: “How can we generate enough abundant, accessible ocean data to power environmental and economic regeneration?”
Since launch, we’ve grown an advisory group of 60 cross-sector leaders—an active community shaping how ocean data is collected, shared, and used. Our role as a brand-builder is to continue to use storytelling as a way to bring people together to explore shared possibilities that lead to new collaboration.
Possibility Ocean proves what challenger brands can do when they invite others to build the future with them.
“We become the stories we tell ourselves. That’s why we imagined bold futures—and matched them with stories of progress during our inaugural Summit.”
– Tino Chow, Founder of Possibility Ocean
“The Possibility Ocean Summit highlighted that existing ocean observing systems were designed for past questions and fall short of addressing today’s—and tomorrow’s—complex challenges,”
– McConnell, Decade Coordination Office Lead, Ocean Observing, IOC-UNESCO.
PROJECT TEAM
Tino Chow / Founder & Strategy
Peter Carson, EarthHouse Fund / Founder & Funder
Nick Scappaticci, Big Dreams / Co-founder
Jack Lenk, Big Dreams / Co-founder & Videography
Nicole Eckerson / Co-founder & Project Production
Jen Yokel / Content Writer
Brianna Bradley / Brand Design
Sarah Rabinovich-Pratt / Creative Director & Web Design
Dana Guterman / Brand Voice
Zach Reizes / Event Planning