VINCI VR

Making offshore wind training real with VR.

Using the power of VR, VINCI has focused on developing innovative workforce training for the growing offshore wind industry. With our help, they have a new website that highlights and sells their ready-made VR training experiences.

challenge

As VINCI shifted from building custom VR trainings to providing standardized training modules for the offshore wind industry, Vinci needed to quickly revise their website to clearly communicate and reflect current offerings.

INSIGHTS

Companies need to organize their web content from a customer’s perspective. Good communication is more than what you want to say. It’s about meeting your customers where they are.

OUTCOME

We didn’t just refresh VINCI’s website. We rebuilt it from the ground up. The new website is designed to highlight the off-shore wind training experiences they sell and clearly give customers the information they need.

01 / POSITIONING

Honing a clear narrative around their business strategy

Vinci’s VR training modules can work in any field, but they found an especially ripe opportunity in the rapidly expanding offshore wind industry. This industry provides exciting career possibilities that some young workers might have never considered. At the same time, this work isn’t for everyone.

VR provides a solution by giving interested candidates a convenient, realistic way to experience the physical demands of the job, while cutting down the expense of screening candidates. Our strategic work with Vinci helped them step into their audience’s perspective and craft a clear narrative they can easily share, from trade shows to their website.

02 / Website Design

Designing a website that sells the experience

A thoughtfully designed website is essential to any company, especially when selling a unique experience like Vinci’s. We rebuilt their website from the ground up, focusing on selling ready-made VR training experiences for offshore wind. Every page is designed to continue the conversations begun at trade shows and makes the purchasing process clear and simple.