New Podcast: Crafting and aligning Your Medtech Brand for Growth

It’s not enough to have an incredible medtech innovation. Building and growing a brand is critical to break through, win allies, and make an impact. Our founder Tino Chow and our Native Orthopaedics CMO Brian Morley joined Duane Mancini to talk about it on Episode 225 of the Project Medtech Podcast.

In this episode, Brian and Tino discuss the critical aspects of building and growing a medtech brand. The conversation explores Brian's journey into Native Orthopaedics, the importance of a clear, operationalized vision for startups, and how to effectively balance creative ideation with execution. They delve into practical strategies for achieving brand alignment, identifying when a rebrand is necessary, and leveraging the digital age for reach. The episode also introduces the valuable concept of visionary and integrator roles, highlighting how a strong brand can serve as an integrator to connect a company's vision with its team and partners.

You can listen here or wherever you get your podcasts!