BES

Building the Future for Construction’s Best-Kept Secret

BES is a fast-growing enclosure science firm celebrating 10 years in business with new leadership and bigger ambitions. We partnered with them to create a brand that positions them to go against the bigger competition without losing sight of their relationship-driven approach.

challenge

BES’ brand served them well for a decade, but eventually, every brand needs an update. How do you create a mature rebrand that doesn’t lose sight of what makes you unique and successful?

INSIGHTS

That brand that got you where you are today is not the same brand you need 10 years later. As you scale, you need a brand that supports and builds on your reputation.

OUTCOME

To take on bigger clients and new regions, BES needed a brand that helps them punch above their weight. We worked with them to build a brand that integrates their strong internal culture with their ambitious future vision.

01 / Strategy

Honoring the Past, Building the Future

With a relationship-driven approach and deep expertise, BES has built the construction industry’s best-kept secret. This fast-growing company has a great reputation, but their brand was lagging behind.

We helped them build a refreshed brand that celebrates a decade of growth and commands the attention they deserve. Their new visual brand reflects the detailed nature of building enclosure – an adaptable, scalable toolkit.

02 / Website

Meeting Customers Where They Are

The secret to BES’ success is putting relationships first, and we designed their new brand and website with this customer-centric view in mind. Working with BES’ marketing partner, Branch, we designed a website that fits right in with their marketing strategy. Audience-specific landing pages highlight their expanded offerings and are thoughtfully designed to meet customers where they are.