3 ways to evaluate your brand strength FOR M&A
In our view, making an objective brand evaluation part of your acquisition strategy is critical. A strong brand provides numerous competitive advantages such as lower cost of customer acquisition, support for premium pricing, improved customer retention, and more.
A summit that rallied innovators and funders to save the oceans
We had the privilege to work with SeaAhead to design and host last Thursday’s Global Bluetech Summit in Brooklyn, New York. See photos from the event.
Minimal Viable Branding: Developing a brand blueprint for Growth
MVB focuses on why a potential customer should buy into the promise that you are making, where your competition will have a hard time matching. The minimal viable mindset isn’t about taking shortcuts, producing a subpar product. MVB and MVP is about focus.
Branding 101: Why does the difference between ‘Brand' and ‘Branding' matter?
There is an important difference between Brand and Branding.
Branding is a Journey of Getting “Buy-in”
Branding requires buy-in, not just from the very top, but from every layer of your business. The way we help leaders get the fullest picture is through cross-silo, skip-level workshops.
Why the ‘Three Options’ must die
If you have worked with designers or agencies before, you know that typically, you’ll be presented with three-options or directions to choose from. The problem with that methodology is that the moment these options are presented, collaboration ceases.
How to get people to care about your brand?
Helping leaders form an ongoing rhythm of engagement that can overcome short-term business challenges while building loyalty and business valuation.
Workshop your way out of problems - key to create lasting organization value
Having spent years building and leading creative teams, I have learned that creativity and innovation never occur on a straight path. We have developed various methodologies to help teams feel more engaged with one another, across silos, to overcome hurdles, capitalize on opportunities, and build collaborative cultures.
When is a fading brand worth saving?
Deciding whether or not to invest (or reinvest) in a declining brand can be tricky. Even in our age of robust metrics and myriad business intelligence tools, it can still be frustrating to make a clear, informed decision. Even brands with a dedicated, passionate following like Apple and Harley Davidson have had their brushes with irrelevance and even death. However, for all of their headline-driving histories, Apple and Harley are atypical.
