HSCODEs.IO

Crafting a friendly & trustworthy AI logistics brand.

The HSCodes.io app is a revolutionary way for global couriers, shippers, and government agencies to manage new product offerings in the increasingly complex global supply chain. We worked with them to develop a brand that engages novice small businesses, mega global couriers, and government agencies alike.

CHALLENGE

Businesses big and small found themselves ill prepared for the global tariff code changes introduced during the pandemic. HSCodes.io has created a tool that makes the transition painless, but can business owners trust a new tech company with something as complex and important as tariff codes?

INSIGHTS

Unlike competing tools from logistics companies, HSCodes.io was built by native tech innovators in AI. Because everything about this tool is different, the brand needed to be different too, reflecting their unique perspective and assuring quality and accuracy.

OUTCOME

We designed a friendly brand to highlight their tech-first approach, and we created an accessible website to prove we understand the problem. They are designed to give consumers and enterprises confidence that HSCodes.io can handle thousands, even millions of tariff codes.

“It honestly feels like building on the giant shoulders of others. They built what we needed with the expertise we didn’t have. I never had to guess on whether doing it ourselves would have been better – they exceeded what we could have built for ourselves with the dedication to detail and professionalism.”

Raj Bhandari, Senior Director of Partnerships at Hearst

01 / POSITIONING

Positioning an advanced tech solution for an antiquated logistics problem.

The HS code system was designed for an analog world, not today’s global market. Business owners don’t have time to navigate complex government websites and documentation just so they can understand the tariff code system. They need streamlined, effortless tools that save time and quickly solve problems.

HSCodes.io was built by a native software company using the power of AI to fundamentally rethink how we interact with tariff codes. We needed to build a brand that reflects their breakthrough mindset to separate them from the competition, overcome skepticism, and instill confidence.

02 / BRAND

An approachable brand with a consumer tech feel

HSCodes.io was built as an effortless, streamlined, consumer-tech app that anyone can pick up and use, even if they know nothing about the nuances of tariff codes. So of course, the branding should have the friendly, energetic feel associated with easy-to-use silicon valley software brands.

03 / WEBSITE

Clear, friendly web design to answer tariff code questions

To help HSCodes.io sell to global couriers and government agencies, the website needs to demonstrate our understanding of their customers and their needs. An easily digestible website and 30 second video explain the tariff code challenges and confirm that users can trust this AI app to deliver “HSCodes without the headache.”

VISIT HSCODE.IO WEBSITE →

04 / App Design

Making AI technology accessible through good design

If finding the right tariff code is like searching for a needle in a haystack, HSCodes.io is like bringing a metal detector to the haystack. This app is designed with an intuitive interface for effortless, accurate results, so anyone can ship with confidence.