GLOBAL MOVIE NIGHTS

Igniting a plant-based movement.

Powerful films can inspire real change. We worked with Kim Anderson, founder of Plant City in Providence, to launch a brand and website for Global Movie Nights, a new movement to inspire thoughtful discussions about plant-based living.

CHALLENGE

GMN’s founder wants to share the positive impact of plant-based eating with community conversations about powerful films. But how do you even begin to start a global movement? You need to first rally people around a unifying vision and identity.

INSIGHT

Every movement begins with a clear purpose, a powerful story, and simple action steps that multiply through communities. Passion is contagious, and when you can cast a vision people identify with, you lay a strong foundation for a growing movement.

OUTCOME

We designed the Global Movie Nights brand with bold, playful imagery creted to inspire. A clear, simple website serves as a home base for the movement and gives communities the tools they need to join the movement and take action.

01 / brand & Web

Building the home for a movement

Global Movie Nights is a clear enough vision – encourage local communities to gather and watch a film about plant-based living, and give them the tools to discuss, learn, and share with more people. Our brand design is bold, playful, and inspiring, with lively illustrations centered around community. The website we built clearly articulates their story and goals, while providing tools and a first touch point for movie night hosts.